Set up your agent and see real leads before you pay

01Your company

Sign in with Google or your work email, type your website and press Read it. FOUND reads the site and writes a short brief: what you sell, what it solves, who buys it and how the agent should talk. Most people change a line or two. Every message the agent writes starts from this brief, so it's worth a minute.

Some sites are JavaScript-only, thin or block readers. Then the fields stay empty and Setup says so: it never guesses what you sell. The company and what you sell are enough to start.

Two choices here change every message:

• Goal: Start conversations or Book demos if you want every message to aim for a short call.
• Tone: Professional, Conversational or Direct.

Press That is us. Next, signals when the brief reads right.

02Signals

From your site, Setup suggests what the agent should watch. First pick the play that fits you, under Which play fits you?: a new category, a founder-led small market, buyers who complain in public, well-known competitors or long, high-trust sales cycles. The agent starts with the signals that suit it. Then keep, drop or add:

• Keywords: people who post or comment about these.
• A customer to look like: paste one good customer and it finds people in the same seat.
• Competitors: people who engage with these companies' posts.

An agent needs at least four signals and takes up to fifteen. Each competitor is matched to its LinkedIn company page in the last step, once LinkedIn is connected: pick This one or None of these. Drop it. A name without a page watches nobody. Press See your first leads when you're done. How signals work covers every kind.

03Your first leads

Before you pay or connect anything, Setup shows up to five companies in your market that raised money in the last 30 days and could buy what you sell and up to five locked cards, one per signal you chose, with the people behind them unlocked once the agent starts. Fewer fit, fewer are shown: that is information about your buyer, not a fault.

The price sits beside them and Start the agent opens checkout. Not ready? Press Save and finish later at the top of the screen: your brief and signals are kept.

04Connect and launch

After you pay, you connect LinkedIn on FOUND's own page:

1. Your LinkedIn email and LinkedIn password, then Continue.
2. Your Sign-in country: where you usually sign in. Your account gets a dedicated address in that country, so a new session looks familiar rather than suspicious.
3. If LinkedIn asks, the code it sent to your email or phone or approve the sign-in in LinkedIn's app.

Your password passes through our server once, straight to our LinkedIn connection provider and is never stored or logged.

Then confirm your competitors' pages and press Start the agent.

05Your first week

After you start, Setup shows the first week day by day and your sending window.

• Today: sourcing starts. First leads within the hour, then through the day, on the Leads screen with a reason each. Nothing is sent.
• Tomorrow: more leads, still nothing sent. LinkedIn watches a newly connected account closely.
• Day three: the first invitations, a few, at least 90 seconds apart, inside your window, highest fit first.
• After that: people accept over two to four days and the first message goes the day after someone does.

Nothing is sent before day three: a new LinkedIn connection only reads for its first 48 hours.

06If you started from a link we sent you

Setup runs the same four steps and the last one only connects LinkedIn: there is nothing to pay. Then your agent's Overview opens with Get your agent ready: five steps (your company, your buyer, signals, your LinkedIn and your messages) and an optional meeting link, each crossed out as you finish it.

Start your agent stays off until the five are done and until you press it the agent finds people and contacts nobody. Your messages opens the Campaign tab, where These look good, at the foot of the screen, marks that step done. The bar at the top of every screen shows the days left and Settings, then Plan, has Start the plan whenever you're ready.