Apollo pricing in 2026: every plan, what a seat includes and what credits buy
Apollo prices by the seat and every seat on an account sits on the same plan. Basic is $49 a seat a month billed annually or $65 billed monthly, Professional $79 or $99 and Organization $119, annual only, from three seats.
On this page 9 sections
Quick answer: Apollo Basic costs $49 a seat a month on annual billing or $65 on monthly billing and Professional costs $79 or $99, as Apollo's pricing page showed them. Organization is $119 a seat a month, billed annually only, with at least three seats. Each seat brings credits, spent at 1 per email and 8 per phone number and a Free plan gives 75 credits a month.
Apollo is a sales platform built around its own contact and company data. You search for people, reveal their emails and phone numbers with credits and reach them with sequences, a dialer and a meeting scheduler, with AI to research and write. You pay per seat and each seat adds credits to one pool the whole team shares.
Below is every plan as Apollo's pricing page showed it on 25 Oct 2026, on annual and monthly billing, the credits each seat gets and what they buy, the add-ons and what one seat costs over a year.
Apollo pricing at a glance
Per seat, in US dollars, as apollo.io/pricing showed them on 25 Oct 2026. The page opens on annual billing, labeled "Save 24%".
| Plan | Annual billing | Monthly billing | Credits per seat |
|---|---|---|---|
| Free | $0 | $0 | 900 a year, granted monthly or 75 a month |
| Basic | $49 a seat a month | $65 a seat a month | 30,000 a year, granted upfront or 2,500 a month |
| Professionalmost popular | $79 a seat a month | $99 a seat a month | 48,000 a year or 4,000 a month |
| Organizationat least 3 seats | $119 a seat a month | Annual only | 72,000 a year or 6,000 a month |
On monthly billing, the Organization card shows $149 a seat marked "Annual Only". The questions section also describes a Custom plan, for custom volumes, SSO, advanced security and dedicated support, sold through Apollo's sales team.
How Apollo credits work
Credits are Apollo's currency for data and some features. Every seat's credits go into one pool for the team, granted upfront at the start of each billing cycle and admins can cap what each person spends. Unused credits expire at the end of the cycle and so do credits bought as add-ons.
| What you use | Credits |
|---|---|
| A verified email | 1 |
| A verified phone number | 8 |
| Enriching a record | 1 to 8 |
| An AI research run | 1 per run |
| The US dialer | 1 per 30 seconds |
| The international dialer | Varies by region |
Apollo's help center adds that a connected call has a 30-second minimum and is rounded up to the next 30 seconds, while calls that ring out, are busy, fail or are canceled use no credits. Credits also pay for email warmup, domains and mailboxes. On Basic's 2,500 credits a month, a seat can reveal up to 2,500 emails or 312 phone numbers a month; on Professional's 4,000, up to 4,000 emails or 500 phone numbers. That arithmetic is ours.
What a seat includes on each plan
Free
Free gives each seat 75 credits a month, 2 sequences per team, one mailbox per user with 250 sends a day, basic filters, a record selection limit of 25, 5,000 words of AI writing a month, CRM enrichment for 100 records a month, one intent topic and 150 minutes of call recording.
Basic
Basic adds unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, enrichment by CSV, CRM or API, the deliverability suite with email warmup, buying domains and mailboxes, the US dialer (credits apply), 5 automated workflows and 6 intent topics. Sending stays at 250 emails a day from one mailbox per user; the record selection limit rises to 1,000 and AI writing to 250,000 words a month.
Professional
Professional, the plan Apollo marks most popular, adds A/Z testing on sequences, AI lead scoring with unlimited scores, unlimited daily sends from unlimited Google and Microsoft mailboxes plus 5 SMTP mailboxes per user, 50 workflows, 6 meeting events, 4,000 minutes of call recordings with AI insights, a record selection limit of 2,500 and 800,000 words of AI writing.
Organization
Organization adds 12 intent topics, unlimited meeting events, 8,000 minutes of call recordings, 500 workflows, unlimited inbound routers, 15 SMTP mailboxes per user, a record selection limit of 10,000 and 1,000,000 words of AI writing. It needs at least three seats on annual billing.
What one seat costs in a year
Twelve months for one person, from the prices on Apollo's page. Organization is shown at its three-seat minimum, since one person cannot buy it alone.
| Apollo | A year |
|---|---|
| Basic, annual billing | $49 × 12 = $588 |
| Basic, monthly billing | $65 × 12 = $780 |
| Professional, annual billing | $79 × 12 = $948 |
| Professional, monthly billing | $99 × 12 = $1,188 |
| Organization, three seats | $119 × 3 × 12 = $4,284 |
Our arithmetic. Annual billing is paid upfront for twelve months; against monthly billing it saves $192 a seat on Basic and $240 on Professional. You can switch from monthly to annual at any time, but leaving an annual plan means waiting for its term to end.
Add-ons and extra credits
| Add-on | Annual billing | Monthly billing | What it includes |
|---|---|---|---|
| InboundEssentials | $119 a team a month | $149 a team a month | Website visitors identified: 1,000 contacts (US only) and 5,000 companies a month; 1 lead router, 3 forms, 100 enriched form contacts a month |
| InboundMax | $639 a team a month | $799 a team a month | 2,000,000 contacts and 2,000,000 companies a month; unlimited routers, forms and form enrichment |
| Advanced Dialer | $119 a team a month | $149 a team a month | International, parallel and power dialing and local presence numbers |
| Extra credits | In the app | In the app | Added with a slider, charged at once and renewed every cycle until you remove them |
Add-ons are for paid plans and are added in the app once you have one; Apollo calls this introductory pricing that may change. The pricing page gives no price for extra credits.
Which Apollo plan suits whom
Pick Free if you mainly want
- To try the data and a couple of sequences.
- Light use, within 75 credits a seat a month.
Pick Basic if you mainly want
- Regular email outbound for one seller.
- Waterfall enrichment and CRM integrations, at 250 sends a day.
Pick Professional if you mainly want
- More credits, AI lead scoring and call recording for full-time reps.
- Unlimited sends across several mailboxes, with A/Z tests.
Pick Organization if you mainly want
- A team of three or more on an annual contract.
- More intent topics, workflows and inbound routing.
Other ways to reach the same buyers
Apollo starts from a database: you choose filters, then pay credits for each contact you reveal. If you would rather start from what people are doing or want a different mix, these are other routes, at each company's own prices on 25 Oct 2026:
- Clay prices by workspace with unlimited seats: Launch starts at $185 a month or $167 on annual billing, for actions and data credits spent across more than 150 data providers. Every plan is in Clay pricing.
- lemlist charges $109 a user a month for Multichannel on monthly billing or $87 on yearly billing, which adds LinkedIn steps to email; contact data is a separate credit add-on. See lemlist pricing.
- For LinkedIn's own search, see Sales Navigator pricing and for more tools in Apollo's place, Apollo alternatives.
- FOUND, which we make, is an AI SDR for LinkedIn that finds people from seven kinds of buying signal rather than filters: people posting about the problem you solve, engaging with a competitor's posts, starting a new role or at a company that just raised money, among others. It checks each one against your buyer twice, finds their verified work email, writes from what they did and sends one sequence of LinkedIn steps and emails from your own account and mailbox at a human pace; replies land in one inbox, where an agent can answer them. Ask turns one sentence into up to 50 companies, with the right person at each and their email. Two agents each run their own signals and campaign and review mode holds every invitation, message and email for your approval. It costs $69 a month for two agents, one LinkedIn account, one mailbox and 100 credits, one credit per verified email; a teammate is $59 a month and you see real leads before you pay. If your buyers answer on LinkedIn, that makes it the stronger pick for most teams, from a founder selling alone to a full sales team; Apollo stays the better fit for a large contact database, email at scale and a dialer.
How we checked
We read Apollo's pricing page on 25 Oct 2026 in a desktop browser, on annual and on monthly billing, with both Inbound tiers and every section of the plan comparison open:
- Apollo: apollo.io/pricing, with its plan comparison and questions
- Apollo's help center: Review Credit Usage in Apollo
- Clay: clay.com/pricing and lemlist: lemlist.com/pricing
The credit costs are Apollo's own figures; we did not test its data for this page. If a price here has changed, write to hello@foundtofind.com and we will correct it and move the date at the top.
Questions
How much is Apollo per month?
Basic is $49 a seat a month on annual billing or $65 on monthly billing and Professional is $79 or $99, on Apollo's pricing page on 25 Oct 2026. Organization is $119 a seat a month, annual only, with at least three seats.
How many credits do you get with Apollo?
Per seat, 75 a month on Free, 2,500 on Basic, 4,000 on Professional and 6,000 on Organization or 12 times that a year on annual billing. Credits are pooled across the team and do not roll over.
How many credits does an email cost in Apollo?
One credit per verified email and 8 per phone number. Enriching a record costs 1 to 8 credits and an AI research run 1 credit.
Can I mix plans on one Apollo account?
No. Every seat on an account is on the same plan, so Apollo suggests choosing the plan your highest-need users require.
Does Apollo have a free trial?
Basic and Professional offer a 14-day trial with 75 credits and most of the plan's features. When it ends you can upgrade or move to the free plan, which has no time limit.