Clay pricing in 2026: every plan, actions and data credits and what tasks cost
Clay sells usage, not seats. Every plan comes with an allowance of actions, which measure the work Clay does, and data credits, which buy data and AI. Launch starts at $185 a month and Growth at $495, each about 10% less on annual billing.
On this page 10 sections
Quick answer: Clay Launch costs $185 a month on monthly billing or $167 a month on annual billing and Growth costs $495 or $446, as Clay's pricing page showed them. Each price buys the smallest bundle of actions and data credits and seats are unlimited on every plan. A Free plan includes 100 data credits and 500 actions a month and Enterprise is quoted.
Clay is a data and workflow tool for go-to-market teams: you pull companies and people into tables, enrich them from more than 150 data providers, research them with its AI agent, Claygent and send the results to email campaigns, your CRM or ad platforms. It charges for that work and that data, not for logins.
Here is every plan as Clay's pricing page showed it on 25 Oct 2026, every tier of actions and data credits, what common tasks cost by Clay's own help docs and what a year comes to.
Clay pricing at a glance
Prices as clay.com/pricing showed them on 25 Oct 2026, toggled to Monthly and to Annual ("Save 10%"). A paid plan's price is its smallest actions tier plus its smallest data-credit tier.
| Plan | Monthly billing | Annual billing | Usage included |
|---|---|---|---|
| Freeunlimited seats | Free | Free | 500 actions and 100 data credits a month or 6,000 and 1,200 a year |
| Launchunlimited seats | $185 a month | $167 a month | 15,000 actions and 2,500 data credits a month or 180,000 and 30,000 a year |
| Growthunlimited seats | $495 a month | $446 a month | 40,000 actions and 6,000 data credits a month or 480,000 and 72,000 a year |
| Enterprise | Custom | Custom, annual commitment | From 200,000 actions and 100,000 data credits a month |
Clay's questions section gives the same monthly starting prices, $185 and $495. Every figure is per workspace, not per person.
Actions and data credits, the two meters
- Actions measure the work Clay does: each enrichment, each AI run and each record sent to a CRM, a sequencer or an ad platform. They start at less than $0.01 each, reset every billing cycle and cannot be topped up; you move up a tier instead.
- Data credits buy data and AI from the providers in Clay's marketplace, such as emails, phone numbers and company details, from $0.05 each. On Launch and Growth, unused ones roll over until you hold twice your monthly amount.
- Neither is charged when an enrichment returns nothing. Importing from your CRM or a warehouse uses no actions and with your own API key for a provider you pay no data credits, though each run still counts as an action.
Each plan, one by one
Free
Free includes 500 actions and 100 data credits a month, unlimited seats and tables, up to 200 rows per table, multi-provider waterfalls, Claygent and your own API keys. It leaves out phone number enrichment, signals, recurring runs and CRM integrations. The Free, Launch and Growth cards each offer a 14-day trial and the page says no credit card is needed to start.
Launch
Launch is for "small teams building and automating prospecting workflows", in Clay's words. It adds phone number enrichment, unlimited search through Audiences, signals for job changes, new hires, company news and social listening, recurring runs, reusable functions and email campaigns through Clay's sequencer or an integration, with up to 50,000 rows per table. CRM integrations, HTTP API calls, webhooks, web intent signals, warehouse sync and ad audiences start on Growth.
Growth
Growth, marked "Recommended", is "for teams with CRM-based workflows & growth campaigns". It adds auto-sync and enrichment with your CRM, data warehouse sync, up to 250,000 Audience imports from the two, HTTP API integrations, webhook signals, web intent signals, unlimited ad audiences for LinkedIn and Meta, domains and email addresses for the Clay Sequencer and priority support.
Enterprise
Enterprise is quoted, with an annual commitment, from 100,000 data credits and 200,000 actions a month. It adds unlimited imports, bulk enrichment of more than 50,000 records at once, Clay API access, SSO, SCIM, role-based access, credit budgets, a dedicated Slack channel and a growth strategist. Bulk company, people and job data is an add-on.
Every tier and the top-up rate
Launch and Growth each have one dropdown for actions and one for data credits. Prices on annual billing are a month, for a yearly allowance.
| Actions | Launch, monthly | Launch, annual | Growth, monthly | Growth, annual |
|---|---|---|---|---|
| 15,000 a month180,000 a year | $60 | $54 | None | None |
| 40,000 a month480,000 a year | $150 | $135 | $205 | $185 |
| 60,000 a month720,000 a year | $200 | $180 | $290 | $261 |
| 100,000 a month1.2 million a year | $290 | $261 | $450 | $405 |
| 200,000 a month2.4 million a year | $540 | $486 | $850 | $765 |
| Data credits | Launch, monthly | Launch, annual | Growth, monthly | Growth, annual |
|---|---|---|---|---|
| 2,500 a month30,000 a year | $125 | $113 | None | None |
| 6,000 a month72,000 a year | $290 | $261 | $290 | $261 |
| 10,000 a month120,000 a year | $460 | $414 | $460 | $413 |
| 20,000 a month240,000 a year | $880 | $792 | $880 | $792 |
| 50,000 a month600,000 a year | $2,125 | $1,913 | $2,125 | $1,913 |
Launch and Growth can also top up data credits at a 30% premium, Enterprise buys more at a custom price and actions have no top-up. The same actions cost more on Growth, $205 against $150 for 40,000 a month, so moving up buys features rather than a lower rate.
What common tasks cost in credits
From Clay's help docs: each enrichment uses one action and its data credits depend on the data, from 0.5 to 10 or more. In Clay's words, "emails are cheap, phone numbers are expensive".
| Task | Data credits |
|---|---|
| Enriching a LinkedIn profile | 0.5 a profile |
| Finding a work email | 0.5 for each email found |
| Validating an email with one of Clay's select validators | 0 |
| A fully enriched record | 6 to 20, typically |
| Web research with Clay's own Helium or Argon model | 1 or 3 a row |
Clay's worked example, 100 contacts with LinkedIn profiles and emails at a 90% find rate, comes to 95 data credits. Each AI prompt is also one action, as is each record exported to a CRM or an outside sequencer; Clay's own sequencer charges one action per lead added, not per email.
At Launch's monthly rate of $0.05 a data credit, that example costs $4.75 and a fully enriched record $0.30 to $1.00, by our arithmetic. Clay's guide sizes Launch for about 1,000 records a month and Growth for 1,000 to 10,000.
What one user costs in a year
Clay charges per workspace, so one person and a team of ten pay the same. Twelve months on each plan's smallest tiers:
| One Clay workspace | A year |
|---|---|
| Launch, monthly billing | $185 × 12 = $2,220 |
| Launch, annual billing | $167 × 12 = $2,004 |
| Growth, monthly billing | $495 × 12 = $5,940 |
| Growth, annual billing | $446 × 12 = $5,352 |
Our arithmetic from Clay's prices a month. Bigger tiers and top-ups add to it.
Which Clay plan suits whom
Pick Free if you mainly want
- To learn tables, waterfalls and Claygent on a small list.
- Tests within 200 rows per table and 100 data credits a month.
Pick Launch if you mainly want
- Lists with emails and phone numbers, built by one person or a small team.
- Signals, recurring runs and email from Clay's sequencer, without CRM sync.
Pick Growth if you mainly want
- Clay kept in sync with your CRM or data warehouse.
- HTTP API calls, webhook and web intent signals and ad audiences.
Pick Enterprise if you mainly want
- SSO, SCIM, role-based access and credit budgets.
- Bulk enrichment of more than 50,000 records at once.
Other ways to get the list
Clay is a builder: you design the workflow and pay for the work and the data. If you mostly need the right people and a first message, these do part of that job another way:
- Apollo sells a contact database with email sequences by the seat. Basic is $49 a seat a month on annual billing or $65 on monthly billing and an email costs 1 credit, a phone number 8. Every plan is in Apollo pricing.
- lemlist adds data to its outreach plans for $20 a month on monthly billing: 2,000 credits, which it equates to 400 emails or 100 phone numbers. See lemlist pricing.
- To search LinkedIn yourself, see Sales Navigator pricing.
- FOUND, which we make, is an AI SDR for LinkedIn that does the whole job with no table to build. You describe your buyer or paste your website and it watches seven kinds of buying signal every day, checks each person against your buyer twice, finds their verified work email, writes to them on LinkedIn and email from your own account and mailbox and answers the replies. Or describe the companies you want in one sentence and get up to 50, with the right person at each and their email. Two agents each run their own signals and campaign and review mode holds every invitation, message and email for your approval. It also works from Claude, ChatGPT or any MCP client, with webhooks and CSV export. It costs $69 a month for two agents, one LinkedIn account, one mailbox and 100 credits, where one credit is one verified email or one company or contact from Ask and you see your first real leads before you pay. If you mostly want the right people written to, not a workflow to design, that makes it the stronger pick; Clay stays the better fit for custom data work and Apollo for a large contact database.
How we checked
We read these pages on 25 Oct 2026 in a desktop browser, switching Clay's billing toggle and opening every actions and data-credit dropdown:
- Clay: clay.com/pricing, with its plan comparison and questions
- Clay University: Actions and Data Credits and How AI is priced
- Apollo: apollo.io/pricing and lemlist: lemlist.com/pricing
We did not run Clay for this page, so the task costs are Clay's own figures, not our measurements. If a price here has changed, write to hello@foundtofind.com and we will correct it and move the date at the top.
Questions
How much does Clay cost per month?
Launch starts at $185 a month on monthly billing or $167 a month on annual billing and Growth at $495 or $446, on Clay's pricing page on 25 Oct 2026. Bigger tiers of actions and data credits cost more and Enterprise is quoted.
What are actions and data credits in Clay?
Actions measure the work Clay does, such as an enrichment or an AI run, at less than a cent each. Data credits pay for data and AI from providers in Clay's marketplace, from $0.05 each. Data credits roll over on Launch and Growth; actions do not.
Does Clay charge per user?
No. Every plan includes unlimited seats and tables, so the price depends on the actions and data credits you buy, not on the size of your team.
How much does it cost to find an email in Clay?
In Clay's worked example, 0.5 data credits for each email found, plus one action; validating it with a select validator costs no data credits. At $0.05 a credit, that is 2.5 cents an email, by our arithmetic.
Is there a free version of Clay?
Yes. Free includes 500 actions and 100 data credits a month, unlimited seats and up to 200 rows per table, without phone number enrichment. The Free, Launch and Growth cards also offer a 14-day trial.