On this page 7 sections
How to write your headline with the generator
- Your role. Your title, with the company if you want it named, as in "Head of Sales at Northwind". With a company, you also get a headline that leads with it.
- Who you help. One group, in their own words: "seed-stage founders", not "businesses".
- The result. What they can do after working with you, starting with a verb: "hire their first sales rep", "close the month in three days".
- Proof, if you have it. A number, a kind of client or a past role. It adds three headlines that carry it.
- Pick and paste. Copy the option that sounds most like you. On LinkedIn, click Me, then View Profile, then the Edit icon in your introduction section and paste it into the Headline field.
The headlines come from ten fixed patterns, so the same answers always give the same options, in the same order.
What makes a good LinkedIn headline
- The first words do the work. Most people see only the start of it, so lead with what you do and for whom.
- One audience. "B2B SaaS founders" lets the right reader recognize themselves. "Businesses of all sizes" lets nobody.
- A result, not a list of skills. "Helping finance teams close the month in three days" says more than "Excel, SQL, reporting".
- Proof you could back up on a call. A real number or a past role or nothing at all.
- Plain words. No "guru" or "ninja". Write it the way you would say it to someone you just met.
The limit it counts against
A LinkedIn headline can be up to 220 characters. Buffer's headline generator page and AuthoredUp's character limit guide (updated August 2026) give the same figure. Older guides still say 120, the limit before 2020.
| Where your headline shows | How much of it shows |
|---|---|
| Your profile, under your name | All of it, up to 220 characters |
| Search results, invitations and comments | About the first 60 to 70 characters, as AuthoredUp reports it |
The generator counts every letter, space and symbol as one character and an emoji as two, so a headline it passes fits.
Tips for your headline
- Read the top two out loud. Keep the one you would say without wincing.
- Keep it in plain letters. AuthoredUp notes that LinkedIn's search treats bold Unicode letters as different characters, so plain words are the ones people find.
- Tell the same story three times. Your headline, your About section and your last few posts should agree on who you help.
- Change it when your focus changes. A headline about last year's work confuses this year's buyers.
- Remember it travels. Your headline goes with every invitation you send, so it is part of every first impression in outreach.
Questions
How long can a LinkedIn headline be?
Up to 220 characters, as Buffer and AuthoredUp report. Only about the first 60 to 70 show in search results, invitations and comments, so put the important words first.
Does the generator use AI?
No. It fits your words into ten headline patterns, the same way every time, so the same answers always give the same headlines.
Should my headline name my company?
If the name helps a buyer place you, yes. Type your role as "Title at Company" and you also get a headline that leads with the company. If it doesn't, lead with who you help.
Can I use emoji or bold letters in my headline?
You can, but each emoji counts as two characters and styled letters may not match what people search for, so plain words are the safer choice.
Does the generator keep what I type?
No. It runs in your browser and nothing you type leaves this page.
Related tools
Where FOUND fits
Your headline is part of every invitation you send, so it shapes a lot of first impressions. FOUND, an AI SDR for LinkedIn, decides who those invitations go to. It watches for buying signals every day, checks each person against your buyer twice, the headline first and then the full profile and shows why each lead is there. Then it writes the connection note (on a Premium account), the messages and the emails from what each person did and sends them from your own LinkedIn and mailbox. Review mode holds each one until you approve it.
Watch it in the demo or see the pricing: $69 a month for two agents, one LinkedIn account, one mailbox and 100 credits.
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