Senders and safety: pacing, limits and your sending window

01The first 48 hours

LinkedIn watches a newly connected account closely, so for its first 48 hours the agent only finds people and sends nothing. You get leads today and the first invitations from day three. After a reconnect, invitations also wait a couple of hours.

02LinkedIn limits

Each step up the invitation ladder comes only after two weeks with no failed sends. At most 25 go out in a day, so on the Monday to Friday window every account starts with, that is 125 a week at most. If LinkedIn pushes back, the agent steps down and waits: the app says when the account sends again and finding people carries on.

The whole ladder and why each rule is there, is in our guide to LinkedIn invitation limits. To plan a week by hand, use the LinkedIn invitation planner.

03Your sending window

Agent, then Settings, When it sends: each LinkedIn account sends inside a window you set. It starts Monday to Friday, 10:00 to 14:00 on the account's clock; change the start, the length and the days there. LinkedIn sends at least 90 seconds apart and at irregular gaps. A LinkedIn send held back by its limits goes when they allow, still between 08:30 and 19:30. An approved or edited message is placed in the next window.

04Your mailbox

Connect Gmail or Outlook in Settings with an app password or any other mailbox with its password and its incoming and outgoing servers. It's handled like your LinkedIn password: passed on once, never stored or logged.

• Warm-up: 5 emails on the first day the mailbox sends, 5 more each day up to 30, 40 after three weeks, 60 after five.
• Sending hours: every day, 08:00 to 19:00, on the mailbox's clock, at least 8 minutes between two emails. Pick the clock where your buyers are, not where you are.
• Your own daily limit: you can go lower than the warm-up allows, never higher.
• Open tracking: off by default. It adds an invisible image that makes a plain email look like bulk mail.

05Review mode

On the agent's Settings tab, Review mode has a switch for the LinkedIn account and one for the mailbox. On, every invitation, message, email and answer from the agent waits in Copilot until you approve it. Off (the default), the agent sends what it plans and you can still read and change it in Copilot first.

While the LinkedIn account is in review mode, its mailbox is too. You can also turn review off from the Campaign tab, once its check of everyday replies passes.

Review mode belongs to the account, so another agent sending from it waits for you too. What was planned while it was on still waits for your yes after you turn it off. See Copilot.

06What nobody can promise

Safety is what the pacing is built around, but nobody can promise LinkedIn will never act on an account and we don't.