Clay alternatives (2026): 8 tools picked by the job you need

Quick answer: Pick a Clay alternative by the job you use Clay for. For waterfall email and phone enrichment, FullEnrich or BetterContact; for enrichment tables with an AI researcher, Databar; for lists from a large database, Apollo; for extracting data from LinkedIn and the web, PhantomBuster; for signal-based outbound across email and phone, Unify or Common Room. To have buyers on LinkedIn found from what they do, their work emails found and each written to on LinkedIn and email with nothing to build, FOUND, at $69 a month.

On this page 15 sections

Clay is a builder's tool. Teams use it for three different jobs: filling in emails and phone numbers, building lists of companies and people and acting on signals such as job changes. Each of those jobs now has tools built around it alone, usually with less to set up.

Below, eight of them sorted into those three jobs, with the buyer each suits, the price its site listed on 25 Oct 2026 and when it beats building the same thing in Clay.

What Clay is built for

Clay calls itself infrastructure to get any data, run agentic workflows and launch GTM plays. In practice that means tables of companies and people, enriched from more than 150 data providers in waterfalls, researched row by row by Claygent, its AI agent with web access and acted on through signals, its own email sequencer, CRM sync and ad audiences sent to LinkedIn, Meta and Google.

You pay for actions and data credits together. Beyond a Free plan, Launch costs $185 a month on monthly billing or $167 a month on a yearly plan; Growth, the tier with CRM sync, web intent and custom HTTP APIs, costs $495 or $446 a month yearly.

The eight at a glance

Starting prices from each vendor's pricing page, 25 Oct 2026
Tool	Best for	Entry price	What sets it apart
FullEnrich Enrichment	Emails and mobiles on demand, for any team size	Pro: $55 a month for 1,000 credits	You pay only for data it finds
BetterContact Enrichment	Phone-heavy teams	Starter: $15 a month for 200 credits	Scores every mobile number and charges for the likeliest to connect
Databar Enrichment	Clay-style tables with less to build	Build: $99 a month for 5,000 credits	100+ data providers and an AI web researcher in a table
Apollo List building	Lists from a large database, with outreach	Basic: $65 per seat a month	240M contacts and 30M companies, plus sequences
PhantomBuster List building	Extracting data from LinkedIn and the web	Start: $69 a month	100+ ready automations across 15+ platforms
Unify Signals	Reps running signal-based outbound	Base: $20 per seat a month	Signals, data and sequences in one, from $20 a seat
Common Room Signals	Teams pooling many signal sources	Essential: $2,500 a month, billed annually	Community, social, web and intent signals in one place
FOUND Signals	Selling on LinkedIn and email, with nothing to build	$69 a month for two agents, one LinkedIn account, one mailbox and 100 credits	Finds people from seven kinds of buying signal and their verified work emails, writes LinkedIn and email sequences from what each did, answers replies; Ask turns one sentence into up to 50 companies with a contact and their email at each

If you use Clay for enrichment

Waterfall enrichment asks one data provider after another until one returns a verified email or phone number. It is the job many teams first open Clay for and these three do it with no table to design.

FullEnrich

FullEnrich runs waterfall enrichment for work emails, mobile phones and personal emails, plus reverse email lookup and people and company search with 30+ filters, with email and phone verification built in. It charges only for data it finds: a work email is 1 credit, a personal email 3 and a mobile number 10.

Works with: CRM integrations, an API, no-code tools and an MCP server, with unlimited users on every plan.
Price: Pro: $55 a month for 1,000 credits on monthly billing, with larger credit packs at a lower price per credit. Unused credits roll over for 3 months on monthly billing and 12 on yearly.
Pick it if: you mainly use Clay to fill in contact details and want to pay per verified result.

BetterContact

BetterContact waterfalls across 20+ data providers for emails and mobile numbers, charges only for valid data and verifies each email it finds. Its Connect Intelligence scores every mobile number for how likely it is to connect and you pay only for the highest-scoring ones.

Works with: HubSpot, Google Sheets, Make and an API, with GDPR and CCPA compliance and EU data residency.
Price: Starter: $15 a month on monthly billing, for 200 credits, where a mobile number is 10 credits and an email 1. Pro: $49 a month for 1,000 credits. Annual billing gives 2 months at no charge.
Pick it if: you mainly need mobile numbers your reps can actually reach, at a low monthly price.

Databar

Databar is the closest in shape to Clay: tables enriched from 100+ data providers, waterfall enrichment, an AI web researcher agent and web scrapers, with 150+ integrations, your own API keys and custom HTTP APIs. It also has a Chrome extension and two-way sync.

Price: Build: $99 a month on monthly billing, with 5,000 credits a month, batch enrichment up to 10,000 rows and up to 5 custom HTTP APIs. Scale: $495 a month for 50,000 credits and unlimited team members. Annual billing saves 12%.
Pick it if: you like working in enrichment tables but want a smaller set of building blocks than Clay offers.

If you use Clay to build lists

Clay builds lists by combining sources. You can instead start from one large database or extract the people you want from LinkedIn and the web directly.

Apollo

Apollo hands you the list ready-made: filter its 240M contacts and 30M companies, enrich what you have through CSV, CRM or API with its own waterfall enrichment and send the result straight into its sequences and dialer. Lead scoring, intent topics and website visitor identification help decide who comes first.

Price: Beyond its Free plan, Basic costs $65 per seat month to month or $49 a seat on yearly billing and Professional $99 or $79.
Pick it if: you mainly want a big database and outreach in one tool, rather than assembling sources yourself.

Apollo itself is compared with tools that start on LinkedIn in Apollo alternatives and the wider field of data vendors in ZoomInfo alternatives.

PhantomBuster

PhantomBuster extracts data from 15+ platforms with 100+ ready automations, from search results to over 1,000 data points, refreshed daily or on a schedule. It enriches profiles and emails, filters and writes with AI and can run LinkedIn outreach campaigns and lead warming across several LinkedIn accounts. An MCP server connects it to Claude and ChatGPT.

Price: Start: $69 a month on monthly billing or $56 a month billed annually ($672). Grow: $159 or $128 billed annually. Every plan includes unlimited users.
Pick it if: you mainly want to pull exactly the people you need from LinkedIn and other sites, on a schedule, without building it in a table.

If you use Clay for signals and outreach

Many Clay builds exist to answer one question: who should we contact this week? These tools answer it directly, from signals and help you act on the answer. What counts as a good signal is in intent signals.

Unify

Unify pitches itself as a new way to prospect with AI. It combines data on 1.1B+ people and 65M+ companies from 40+ sources with signals such as new hires and open roles, tech stack, fundraising, news and warm intro paths, then runs multi-channel sequences with AI copywriting and a click-to-call dialer.

Price: A Free plan for up to 3 seats. Base: $20 per seat a month, billed monthly, with 800 credits and job change and hiring signals. Pro: $60 per seat a month, adding a read-only HubSpot and Salesforce sync. Business, with website intent and signal-triggered automations: custom, billed annually.
Pick it if: you mainly want a large contact database with signals and phone steps with a dialer beside email, at a per-seat price a rep can expense.

Common Room

Common Room is buyer intelligence built on signals from many places: job changes, social and community engagement, website activity and de-anonymized visitors, third-party intent topics and, as an add-on, product usage. Person360 enriches each person, RoomieAI researches and drafts and Prospector finds new contacts; its MCP server and CLI come with every plan.

Price: Essential costs $2,500 a month on an annual contract and covers 5 seats, room for 100,000 contacts, 5,000 RoomieAI research credits and 2,500 Prospector credits; Advanced and Enterprise are quoted.
Pick it if: you mainly want one view of every signal around your accounts, for a team large enough to work them.

FOUND

FOUND is an AI SDR for LinkedIn and for signal-based outreach it replaces the build entirely: no table, no waterfall, no workflow to maintain. Point it at your website and it writes up your buyer or write it yourself. Then it watches seven kinds of signal every day, the kind a Clay table would chase: someone describing the problem you solve, interacting with a rival's posts, your market's topics or your page, changing jobs, working where a team you sell to is hiring or money was just raised, or, on Premium, viewing your profile. Two passes against your buyer decide who stays and each lead carries its reason.

Two agents come with the plan, each with its own buyer, up to 15 signals and its own campaign. Each lead's verified work email is found for you and sequences of up to 8 steps mix LinkedIn, the note on Premium and then messages, with email from your own mailbox, every step drafted from what that person did. For a list of companies instead, Ask turns one sentence into up to 50, with the right person at each and their email.

Credits: 100 a month on the $69 plan: one credit is one verified email or one company or contact from Ask and the cost shows before anything runs.
Replies: LinkedIn and email replies land in one inbox with drafts. Switch the reply agent on for a thread and it answers, offers your meeting link and hands you anything it cannot promise. A reply halts anything still queued for that person.
Control: Review mode lets you approve every invitation, message and email first, until you turn on autopilot. It also works from Claude, ChatGPT or any MCP client, with webhooks, a Slack alert on each reply and CSV export.
Price: $69 a month for two agents, one LinkedIn account, one mailbox and 100 credits. Teammates are $59 a month each and extra agents $39 and your first real leads arrive before you pay.
Pick it if: you sell on LinkedIn and want the who-to-contact question answered without building a workflow. For most teams, from a founder selling alone to a full sales team, that makes it the stronger pick: it finds the people and their emails, writes from what each did, runs LinkedIn and email together, answers replies and keeps a campaign per signal, for one price. Stay with Clay for custom data work across many providers or pick a database if you need a large one to filter.

The signals FOUND watches and the first line each one earns, are in LinkedIn buying signals.

When Clay is the pick

Stay with Clay if you mainly want

To combine many data providers, your own APIs and AI research in workflows you design.
CRM records kept enriched and synced and data warehouse connections, on Growth.
Ad audiences synced to LinkedIn, Meta and Google from the same tables.

Look at FOUND if you mainly want

Signal-based prospecting on LinkedIn with nothing to build, maintain or debug.
One sequence of LinkedIn messages and emails, each opening with the signal itself, with work emails found for you.
Replies answered by an agent and a separate campaign for each signal.
A list when you want one: Ask turns one sentence into up to 50 companies, with the right person at each and their email.
A flat $69 a month for two agents, one LinkedIn account and one mailbox; finding people from signals and writing to them use none of its 100 credits.

How we picked and checked

We started from the three jobs people most often open Clay for, then chose tools that handle one of them without a table to design and that publish a price. Each pricing page was read on 25 Oct 2026, with its monthly and annual views where it has both, plus the home page for features described there. FOUND's facts come from our own product. We did not benchmark anyone's data, so quality claims here are the vendors' own. Corrections go to hello@foundtofind.com.

Clay: clay.com and its pricing page
FullEnrich: fullenrich.com pricing
BetterContact: bettercontact.rocks pricing
Databar: databar.ai pricing
Apollo: apollo.io pricing
PhantomBuster: phantombuster.com pricing
Unify: unifygtm.com pricing
Common Room: commonroom.io pricing

Questions

What is the best Clay alternative?

The one built for the job you use Clay for. For emails and phone numbers, FullEnrich or BetterContact. For enrichment tables, Databar. For lists and outreach from one database, Apollo. For signal-based email and phone outbound, Unify. And if your buyers are on LinkedIn, FOUND finds them from buying signals, finds their work emails and writes to them on LinkedIn and email, for $69 a month.

Is there a cheaper alternative to Clay?

For single jobs, often yes. BetterContact starts at $15 a month, Unify's paid plans at $20 per seat a month, FullEnrich at $55 a month and Databar at $99 a month, against $185 a month for Clay's Launch plan on monthly billing. Compare on the volume you will really use, since each counts credits differently.

What is waterfall enrichment?

Asking several data providers in turn until one returns a verified email or phone number, so you are not limited to one database's coverage. Clay, FullEnrich, BetterContact, Databar and Apollo all offer it.

Can I use Clay for LinkedIn outreach?

Clay's pages describe sending email through its own sequencer or integrations and syncing ad audiences to LinkedIn. If you want people found on LinkedIn and messaged there, FOUND does both: it finds them from buying signals and writes each invitation and message from why they were found, with emails from your own mailbox in the same sequence and each work email found for you.

Clay or Apollo?

Apollo gives you one large database with sequences and a dialer, from $49 per seat a month billed annually. Clay gives you many data providers, AI research and workflows you build, from $167 a month billed annually on Launch. Pick Apollo for speed, Clay for control.

Clay alternatives in 2026: eight tools picked by the job you use Clay for