Reply.io alternatives: 8 outreach tools compared by fit
Reply.io runs multichannel sequences, a live B2B database and an AI SDR in one product. If most of your outbound has a different shape, here is how eight tools compare on how they find people, the channels they run and what one person's outbound costs.
On this page 16 sections
Quick answer: Reply.io is a sales outreach platform that runs email, LinkedIn, calls and SMS in one sequence, with a live B2B database and Jason, its AI SDR. If most of your booked calls start on LinkedIn and you want the people found for you, FOUND fits better. For high-volume cold email, look at Instantly or Smartlead; for a big contact database with a dialer, Apollo. If one platform for every channel is the point, Reply.io may already be the right pick.
Reply.io covers a lot of ground in one product, so teams rarely compare it because something is missing. They compare when most of their outbound has a different shape: LinkedIn first, email at very high volume, a big contact database or a large revenue team's full stack.
If you want email, LinkedIn, calls, SMS and an AI SDR under one roof, Reply.io may already be the right tool and the section on when to stay says why. One of the alternatives is ours, which is why it comes first, with a disclosure just below.
The short answer
Pick by what most of your outbound looks like. If it starts on LinkedIn and you want the people found for you, the closest fit is FOUND, at $69 a month. For other shapes of outbound:
| If you mainly want | Look at |
|---|---|
| Buyers found for you from what they do on LinkedIn and checked against your buyer, messaged and emailed from your own accounts, with their work emails found and replies answered | FOUND |
| A large contact database to search yourself, with a dialer | Apollo |
| Calls, SMS and WhatsApp in the same sequence as LinkedIn and email, with custom images | lemlist |
| Cold email at high volume, priced by contacts and emails a month | Instantly |
| Unlimited mailboxes and white-label client workspaces for an agency | Smartlead |
| LinkedIn outreach across many sender accounts | HeyReach |
| Finding and verifying emails in bulk for your own lists | Snov.io |
| Engagement, call insights, deals and forecasting for a large sales team | Outreach |
| Calls and SMS in the same platform as email, LinkedIn and an AI SDR | Staying with Reply.io |
What Reply.io is built for
Reply.io calls itself an AI sales outreach and cold email platform. It runs multichannel sequences, finds contacts in its own live database and offers Jason, an AI SDR that works from finding prospects to handling replies. You can also run its outbound from Claude, Cursor and other AI tools through MCP.
- Where the leads come from: a live database of over 1 billion B2B contacts, intent signals such as hiring, LinkedIn engagement, tech stack changes and company growth, imports from LinkedIn and Sales Navigator and a Chrome extension email finder.
- The steps: email, LinkedIn, calls, SMS and WhatsApp tasks in conditional sequences, with any other channel through a Zapier step.
- Mailboxes: unlimited mailboxes and warm-up on Email Volume under a fair usage policy, 5 mailboxes per user on Multichannel.
- Replies: a unified inbox, AI reply categorization and AI reply handling that answers basic questions and books meetings.
- Price shown: Email Volume from $59 per user a month on monthly billing for 1,000 active contacts ($49 billed annually), with LinkedIn at $69 a month per account and calls and SMS at $29. Multichannel from $99 per user a month ($89 billed annually), with LinkedIn, calls and SMS included. Jason AI SDR from $800 a month on monthly billing or $500 billed annually. A 14-day trial.
- Integrations: Salesforce, HubSpot, Pipedrive, Copper and Close.
Why teams look at Reply.io alternatives
Usually because one part of outbound is most of their work and they want a tool built around that part:
- LinkedIn is where the calls come from. They want the people found from what they do on LinkedIn, each message written from that and LinkedIn inside one price. On Reply.io, LinkedIn is a $69 a month add-on per account on Email Volume and included on Multichannel at $99 per user a month.
- They look up thousands of contacts a month. Reply.io includes 50 live data credits a month and sells more in packages from $39 for 200, while Apollo's Basic plan includes 2,500 credits per seat a month.
- Email is the whole job. They send only email to tens of thousands of contacts and compare price per contact.
- Many LinkedIn accounts. They run LinkedIn for a team or for clients across many sender accounts.
- A full revenue stack. They want forecasting, conversation intelligence and deal management in the same platform as their sequences.
Each has a tool built around it below. For the first, it is the one we make.
Reply.io alternatives at a glance
What each is built around, the channels it covers and its entry price on monthly billing, as listed on its own pricing page.
| Tool | Built around | Channels | Lowest price shown |
|---|---|---|---|
| FOUND | People found from seven kinds of LinkedIn buying signal and Ask, checked against your buyer, with work emails found; every message written for them and replies answered | LinkedIn and email, from your own accounts | $69 a month: two agents, a LinkedIn account, a mailbox and 100 credits |
| Apollo | Its own B2B contact database, with sequences and AI research | Email, with a dialer for calls | Basic: $65 per seat a month |
| lemlist | Multichannel sequences with a 650M+ lead database | Email; LinkedIn, SMS and calls on Multichannel, WhatsApp as an add-on | Email: $69 a month; Multichannel: $109 per user a month |
| Instantly | Cold email at volume, with unlimited email accounts and warm-up | Outreach Growth: $47 a month | |
| Smartlead | Cold email infrastructure with unlimited email accounts and client workspaces | Base: $39 a month | |
| HeyReach | LinkedIn outreach across many sender accounts | LinkedIn; email through integrations | Growth: $79 a sender a month |
| Snov.io | An email finder and verifier with drip campaigns | Email; LinkedIn automation as an add-on | Starter: $39 a month |
| Outreach | An AI agent platform for revenue teams, from sequences to forecasting | Multichannel sequences | Per user, quoted on request |
FOUND
FOUND is an AI SDR for LinkedIn and email for any company that sells to other businesses, from a founder selling alone to a full sales team with a seat for every rep. It doesn't wait for a list: it notices what people do on LinkedIn, keeps the ones who match your buyer, finds their work emails and opens the conversation from your own LinkedIn account and mailbox.
- Finds people
- It watches seven kinds of buying signal each day, from fresh funding, new roles and hiring for the team you sell to through posts on the problem you solve, engagement with your own page, your market's topics or a competitor's posts and, on Premium, profile viewers. With Ask, one sentence returns up to 50 matching companies, a contact at each and that contact's email. Lists you already have come in as a CSV through Contacts; the agent then writes only to the people on them who fit.
- Checks fit
- Two passes against your buyer, the headline and then the whole profile, so each lead arrives with a plain reason and each rejection with one too. More like this, Fewer like this and Not this person tune it to your taste.
- Campaigns
- The plan includes two agents. Each has a buyer of its own, up to 15 signals and a separate campaign, so a competitor's followers and freshly funded companies hear different messages. Another agent costs $39 a month.
- Writing
- A sequence runs up to 8 steps across both channels: a LinkedIn invitation, with a note on Premium, then messages, plus emails from your own mailbox. Each one is written from the reason that person was found, in your voice, with links and files if you want them.
- Emails
- Work emails are found and verified with plan credits: 100 a month at $69, one per verified address, charged only on a find.
- Replies
- Replies from both channels arrive in one inbox, each with a drafted answer. Turn on the reply agent for a conversation and it responds, sends your meeting link to anyone interested and passes you whatever it can't promise. Any reply halts the rest of that person's sequence.
- Control
- While review mode is on, nothing goes out without your approval; autopilot is your call. New accounts stay quiet for 48 hours, begin at 35 invitations a week and move up after two clean weeks to a ceiling of 125 a week and 25 a day. A warmed mailbox sends up to 60 emails a day.
- Works with
- Use it from Claude, ChatGPT or any MCP client through 18 tools that read, draft and prepare, while sending stays in FOUND. Webhooks, a Slack alert for every reply and CSV export come with it.
- Price
- $69 a month pays for two agents, one LinkedIn account and one mailbox, with 100 credits. Each teammate, with their own LinkedIn and mailbox, adds $59 a month. Leads show up on day one, messages begin on day three and you see real leads for your own buyer before paying.
- Pick it if
- your calls mostly begin on LinkedIn and you'd rather the agent found the people. For that reader it is the stronger pick over Reply.io: one price covers finding the people and their emails, writing to each on LinkedIn and email from what they did, answering replies and a campaign per signal. For calls, SMS or WhatsApp steps or a big database to search, Reply.io or another tool below fits better.
Apollo
Apollo is a sales platform built on its own B2B contact database, with sequences, a dialer, AI research and deal management in one account.
- Finds people
- Its database, searched with filters, buying intent topics and lookalikes, plus prospecting, Gmail and Salesforce extensions.
- Writing
- AI research and AI writing with a monthly word allowance: 250,000 words on Basic.
- Calls
- A US dialer on paid plans, where credits apply, plus call recording.
- Price shown
- Basic is $65 a seat on monthly billing and $49 on annual billing, with 2,500 credits per seat each month. Professional is $99 and $79. A Free plan includes 75 credits a seat a month.
- Pick it if
- you'd rather search a big contact database yourself and dial from the same account.
More on how Apollo compares with tools that start on LinkedIn is in Apollo alternatives.
lemlist
lemlist runs sequences across email and, on its Multichannel plan, LinkedIn, SMS and calls, with WhatsApp as an add-on and a lead database of over 650 million contacts.
- Finds people
- Its 650M+ lead database with an email and phone finder. Lead data enrichment is an add-on from $20 a month and buying intent signals from $29.
- Writing
- lemAgent and AI agents for signals, enrichment and messaging; custom text and images in messages.
- Works with
- The lemlist MCP and CLI, CRM integrations and an API.
- Price shown
- Email is $69 a month on monthly billing and $55 on yearly, for unlimited users sending up to 50,000 emails a month. Multichannel is $109 per user a month and $87 on yearly, with 5 senders per user. A 14-day trial.
- Pick it if
- you want calls, SMS and WhatsApp in the same sequence as LinkedIn and email, with custom images in messages. FOUND runs LinkedIn and email in one sequence too, for people it finds for you.
Instantly
Instantly is built for cold email at volume: its Outreach plans include unlimited email accounts and warm-up and are priced by uploaded contacts and emails a month.
- Finds people
- A 450M+ B2B lead database on its credit plans, with waterfall email enrichment and an AI web researcher.
- Replies
- An AI Reply Agent in its Scale bundle.
- Price shown
- Outreach Growth: $47 a month on monthly billing or $37.6 a month on annual, with 1,000 uploaded contacts and 5,000 emails a month. Hypergrowth: $97 a month, with 25,000 contacts and 125,000 emails. Lead data is a separate credit plan from $47 a month.
- Pick it if
- you mainly send cold email at volume across many inboxes and want to pay by volume rather than by seat.
Smartlead
Smartlead is cold email infrastructure for agencies and outbound teams, with unlimited email accounts on every plan at no extra cost.
- Volume
- Base covers 2,000 contacts, 6,000 email sends and 2,000 verified prospect emails a month; Pro covers 30,000 contacts and 90,000 sends.
- Agencies
- Client workspaces from Pro, with white label at $29 a month per client workspace.
- Price shown
- Base: $39 a month on monthly billing or $32 on yearly. Pro: $94 or $78. A trial on every plan, with no card needed.
- Pick it if
- you mainly run cold email for clients and want unlimited mailboxes with white-label workspaces.
HeyReach
HeyReach runs LinkedIn outreach across as many sender accounts as you connect, with one inbox for every sender.
- Through its integrations with Instantly and Smartlead, with 100 enrichment credits per sender for finding verified emails.
- For builders
- An API, webhooks and an MCP server.
- Price shown
- Growth: $79 a sender a month on monthly billing or $64 a seat a month billed yearly ($759). Agency: $999 a month for a bundle of senders, with white label. Unlimited: $2,999 a month. A 14-day trial.
- Pick it if
- you mainly run many LinkedIn accounts, for a team or for clients, from one place.
Every HeyReach plan on each billing period is in HeyReach pricing.
Snov.io
Snov.io pairs an email finder and verifier with drip campaigns and warm-up, priced by credits and recipients.
- Finds people
- A Chrome extension that finds emails on LinkedIn and Sales Navigator, plus email search and verification at one credit each.
- Sending
- Unlimited senders on paid plans, with warm-up slots that grow with the plan. LinkedIn automation is an add-on at $69 a month a slot or $62 on annual billing.
- Price shown
- Starter: $39 a month on monthly billing or $29.25 on annual, with 1,000 credits and 5,000 recipients. Pro S: $99 or $74.25.
- Pick it if
- you mainly want to find and verify emails in bulk for your own lists, priced by credit.
How the finders compare on LinkedIn specifically is in LinkedIn email finder.
Outreach
Outreach describes itself as the AI agent platform for revenue teams: sequences and engagement, conversation intelligence, deal and pipeline management and, on its top plan, forecasting, with AI agents for research, personalization and deals.
- Plans
- Amplify Essentials, Core, Plus and Pro, each with an allowance of AI credits.
- Price shown
- Per user, quoted on request, with no platform fees.
- Pick it if
- you run a large sales team that wants engagement, call insights, deals and forecasting in one platform.
When Reply.io is the pick
Reply.io stays the right tool for plenty of teams. Here is how the two fit:
Pick Reply.io if you mainly want
- Email, LinkedIn, calls, SMS and WhatsApp tasks in one sequence, with the dialer included on Multichannel.
- Unlimited mailboxes and warm-up on Email Volume, priced by active contacts.
- A live B2B database with intent signals and an email finder extension in the same account.
- Jason, an AI SDR that finds prospects, writes and handles replies, in autopilot or copilot mode.
- Agency workspaces for many clients, with white label as an option.
Pick FOUND if you mainly want
- Buyers found from their LinkedIn activity, each lead with a written reason.
- One sequence across LinkedIn and email from your own accounts, every message built on that reason and in your voice.
- Verified work emails paid for with credits that come with the plan.
- A single inbox where drafts wait and an agent can reply and share your meeting link.
- Approval on every invitation, message and email until you switch to autopilot.
- Two agents with a campaign each, plus Claude and ChatGPT, for $69 a month.
What one person running LinkedIn and email pays
The tools here that run both channels, priced for one person on monthly billing the way each pricing page prices it. Where LinkedIn is an add-on, the two prices are added.
| Plan | A month | What it covers |
|---|---|---|
| FOUND two agents | $69 | One LinkedIn account and one mailbox, the inbox and the reply agent, 100 credits for emails and Ask |
| Reply.io Multichannel per user | $99 | Email with 5 mailboxes, LinkedIn, calls and SMS; 50 live data credits a month |
| Reply.io Email Volume with LinkedIn per user, 1,000 active contacts | $59 + $69 = $128 | Unlimited mailboxes and one LinkedIn account; 50 live data credits a month |
| lemlist Multichannel per user | $109 | 5 senders, LinkedIn, SMS and calls; contact data is an add-on from $20 a month |
| Snov.io Starter with LinkedIn automation | $39 + $69 = $108 | 1,000 credits, 5,000 recipients and one LinkedIn slot |
Finding the people and writing to them are inside FOUND's $69, not extras. lemlist's other plans are in lemlist pricing and the way FOUND ramps a new LinkedIn account is in LinkedIn connection limits.
How we checked
We took every vendor fact from the vendor's website on 25 Oct 2026, starting with its pricing page and using its home page where a fact came from there. Each price is as listed, in US dollars, with its billing period; where LinkedIn is an add-on, the cost table adds the two prices. For FOUND we used our own pricing and help pages.
We didn't test these tools against each other, so this page makes no claim about reply rates or lead counts for any of them. Seen a price change? Email hello@foundtofind.com.
- Reply.io: reply.io, its pricing page and its pricing file
- Apollo: apollo.io pricing
- lemlist: lemlist.com pricing
- Instantly: instantly.ai pricing
- Smartlead: smartlead.ai pricing
- HeyReach: heyreach.io pricing
- Snov.io: snov.io pricing
- Outreach: outreach.ai pricing
Questions
What is the best Reply.io alternative?
It depends on what most of your outbound looks like. If your calls start on LinkedIn and you want an agent to find the people and their emails, write to them on LinkedIn and email and answer replies, FOUND, at $69 a month. For high-volume cold email, Instantly or Smartlead; for a large contact database with a dialer, Apollo; for many LinkedIn sender accounts, HeyReach.
Is there a cheaper alternative to Reply.io?
On monthly billing, Reply.io's Email Volume plan starts at $59 per user a month and Multichannel at $99. For email alone, Smartlead's Base plan is $39 a month and Instantly's Outreach Growth plan $47. For LinkedIn and email together, FOUND is $69 a month with two agents, one mailbox and 100 credits.
Does Reply.io have an AI SDR?
Yes. Jason, Reply.io's AI SDR, finds prospects, writes sequences and handles replies in autopilot or copilot mode, from $800 a month on monthly billing or $500 billed annually. FOUND is an AI SDR too: it finds people from LinkedIn buying signals, writes on LinkedIn and email and answers replies on the threads you choose, at $69 a month.
Reply.io or lemlist?
Both run multichannel sequences with their own lead database. Reply.io's Multichannel plan is $99 per user a month on monthly billing, with LinkedIn, calls and SMS included. lemlist's Multichannel is $109 per user a month, with LinkedIn, SMS and calls, WhatsApp as an add-on and custom images in messages.
Can I move my contacts from Reply.io to FOUND?
Yes. Reply.io lists CSV export on every plan, so export your contacts, import the CSV into Contacts in FOUND and add it to a campaign. Each person is then read on LinkedIn and checked against your buyer; only the ones who fit get a message.