Best AI sales tools in 2026: 10 picks grouped by job

Quick answer: The best AI sales tools depend on the job you need done. For prospect data with AI research and writing, Apollo; for naming the companies on your website, Warmly; for cold email at volume, Instantly or lemlist; for LinkedIn outreach to people found from buying signals, with their work emails found and email in the same sequence, FOUND; for calling, Orum or Nooks; for meetings and coaching, Gong or Avoma; and for AI agents inside a large CRM, Salesforce's Agentforce. Pick two or three, one for each job your team finds hardest.

On this page 11 sections

"AI sales tool" now describes almost every product a sales team buys, so this list is short and sorted by job, in the order a deal moves: finding who to sell to, reaching them by email, on LinkedIn and by phone, learning from the meetings and keeping the record.

For each of the ten: what it does, who it suits, its price on its own site on 25 Oct 2026 and the reason to pick it. Products sold as AI SDRs, which bundle several of these jobs, have their own shortlist.

The ten at a glance

Entry prices as each vendor's site showed them, 25 Oct 2026, on monthly billing where offered
Tool	Best for	Entry price	What sets it apart
Apollo prospect data	Data, sequences and AI help in one seat	Basic: $65 a seat a month	240M contacts and 30M companies, with AI research on every plan
Warmly website visitors	Teams with steady website traffic	From $4,875 a quarter	Names the companies on your site and routes them to a rep
Instantly email	Cold email at volume	Outreach Growth: $47 a month	AI agents that find leads and answer replies
lemlist email and LinkedIn	Email and LinkedIn steps together	Email: $69 a month	One sequence across email, LinkedIn, calls and SMS
FOUND LinkedIn	Buyers who answer on LinkedIn, with email in the same sequence	$69 a month for two agents, one LinkedIn account, one mailbox and 100 credits	Finds people from seven kinds of buying signal and their work emails, writes LinkedIn and email from what each did, answers replies
Orum calls	SDR teams that work the phone daily	On request; nine seats minimum	An AI dialer with agents for numbers, connects and coaching
Nooks calls and sequences	Larger SDR teams	Custom quote	Dialing, sequencing, signals and coaching on one platform
Gong meetings and forecasting	Larger revenue teams	By proposal	Agents that act on recorded customer conversations
Avoma meetings	Small and mid-size teams	Startup: $29 per recorder seat a month	Notes, scheduling and CRM updates, with coaching as an add-on
Salesforce CRM and agents	Teams that run on Salesforce	Starter Suite: $25 per user a month	Agentforce agents that prospect, answer leads and update deals

Find who to sell to

Apollo

Apollo is a prospecting platform with a database of 240M contacts and 30M companies and sequences, a dialer and deal management built around it. AI runs through it: an AI Assistant you chat with, AI Research on accounts, AI writing with a monthly word allowance and AI lead scoring from Professional up. Apollo MCP connects it to AI assistants.

Who it suits: Small and mid-size teams that want a database and outreach in one tool.
Price: Free, with 75 credits a month. Basic costs $65 a seat a month or $49 a month on annual billing; Professional $99 or $79 annually; Organization $119 a seat a month on annual billing, with at least three seats. Every plan is in Apollo pricing.
Pick it if: you mainly want contact data and sequences in one seat, with AI research and writing included.

Warmly

Warmly names the companies and people visiting your website and acts on them with AI agents. Its Inbound Agent greets visitors with an AI chatbot, routes leads and books meetings; its TAM Agent builds audiences, tiers accounts by fit and runs outbound, with intent scoring from web, social and research signals.

Who it suits: Teams with steady traffic who want to reach visitors while the interest is fresh.
Price: Priced per product, with credits. AI Web-Deanonymization: from $4,875 a quarter or from $10,000 a year on annual billing, which saves 30%.
Pick it if: you mainly want the companies already on your website named, scored and routed to the right rep.

Reach them by email

Instantly

Instantly is a cold email platform with unlimited sending accounts and warmup on its Outreach plans, a database of 450M+ B2B leads and AI agents on top. Its AI Sales Agent starts from your website, finds and enriches leads that match your buyer, writes the outreach and follows up. Its AI Reply Agent answers interested prospects in under 5 minutes, with a Human-in-the-Loop mode that holds each reply for approval.

Who it suits: Founders and agencies sending cold email at volume.
Price: Outreach Growth: $47 a month on monthly billing, for 5,000 emails a month and 1,000 uploaded contacts. Bundles add lead credits and agents: Starter, with the AI Sales Agent, is $94 a month and Scale, with the AI Reply Agent, $194.
Pick it if: you mainly want high-volume cold email across many sending accounts, with a large lead database and agents on top.

lemlist

lemlist runs sequences across email, LinkedIn, calls and SMS from one builder, with a 650M+ lead database, an email and phone number finder and lemAgent, its AI agents for signals, enrichment and messaging. Its MCP and CLI let you run campaigns from an AI assistant.

Who it suits: Small teams that want email and LinkedIn steps in one sequence.
Price: Email: $69 a month on monthly billing or $55 a month billed yearly, with unlimited users and 50,000 emails a month. Multichannel, which adds LinkedIn automation, SMS and a built-in dialer: $109 per user a month or $87 billed yearly. Details in lemlist pricing.
Pick it if: you mainly want calls and SMS in the same sequence as email and LinkedIn, with a large lead database and a phone finder.

Reach them on LinkedIn

FOUND

FOUND is an AI SDR for LinkedIn that begins with what people do rather than a list you bring and it covers three of this page's jobs at once: finding the people, reaching them on LinkedIn and email and answering their replies. Give it your buyer or your website so it can draft one and it watches seven kinds of buying signal every day: posts about the problem you solve, engagement with a competitor's posts, with your market's topics or with your own page, new roles, hiring, fresh funding and profile viewers on Premium. Two agents come with the plan, each with its own buyer, up to 15 signals and its own campaign.

Each person it finds is checked against your buyer twice, on the headline and then on the full profile. Sequences of up to 8 steps mix LinkedIn, the connection note on Premium and then messages, with email from your own mailbox, every step written from what that person did and FOUND finds each lead's verified work email from your plan's credits. While review mode is on, nothing sends until you approve it and a reply cancels every queued step for that person.

Who it suits: Anyone selling to people who are active on LinkedIn, from a founder selling alone to a full sales team.
Replies: One inbox for LinkedIn and email with drafted replies and an agent you switch on thread by thread that answers, offers your meeting link and hands you anything it cannot promise.
Ask: Describe the companies you want in one sentence and get up to 50, with the right person at each and their email.
Works with: Claude, ChatGPT or any MCP client: 18 tools that read, draft and prepare; nothing sends from chat. Webhooks, a Slack alert on each reply and CSV export.
Price: $69 a month for two agents, one LinkedIn account, one mailbox and 100 credits. A teammate's seat adds $59 a month and another agent $39 and you see your first real leads before paying anything.
Pick it if: your buyers answer on LinkedIn. For most teams, from a founder selling alone to a full sales team, it is the stronger pick in this group: it finds the people as well as messaging them, writes from what each did, runs LinkedIn and email together, finds their emails, answers replies and keeps a campaign per signal, for one price. An email tool fits better for cold email at volume from many inboxes and a data tool for a large contact database.

For tools that send LinkedIn sequences to lists you build, see the best LinkedIn automation tools and for what each signal lets you say, LinkedIn buying signals.

Call them

Orum

Orum is an AI sales dialer with a set of agents behind each rep. Scout finds the number that answers, Operator handles phone trees and voicemail and puts the rep on only when a person picks up and Coach listens to calls, scores them and runs practice sessions. It calls the US, Canada and 160+ other countries and regions.

Who it suits: SDR teams that spend part of every day on the phone.
Price: On request, by package and number of users; the plan on its pricing page starts at nine seats and paid plans set no limit on dials.
Pick it if: you mainly want more live conversations per rep, with coaching built into the dialer.

Nooks

Nooks is a platform for reps and AI agents across outbound, inbound, deal management, expansion and coaching. It combines an AI dialer, AI sequencing across channels, signals and intelligence and AI coaching, with an AI Assistant for go-to-market teams.

Who it suits: Larger sales development teams bringing dialing and sequencing into one place.
Price: A custom quote from its team.
Pick it if: you mainly want calling, sequencing and coaching for a large SDR team on one platform.

Learn from every meeting

Gong

Gong records every customer interaction, shows what is working and automates the next step. Gong Engage prioritizes and personalizes sales engagement, Gong Forecast predicts pipeline, Gong Enable coaches from real conversations and Gong Agents automate follow-ups, pipeline edits, enablement triggers and forecast corrections.

Who it suits: Revenue teams large enough that forecasting and coaching need their own system.
Price: No prices on its site: licenses are priced per user, plus a platform fee based on the number of users, in a proposal.
Pick it if: you mainly want what customers say on calls to drive forecasts, coaching and follow-ups across a large team.

Avoma

Avoma is an AI meeting assistant with scheduling built in. It records and summarizes calls, writes follow-up emails and saves notes to CRM records in Salesforce, HubSpot, Pipedrive, Copper, Zendesk Sell and Zoho. Add-ons bring conversation intelligence, with AI call scoring and coaching and revenue intelligence, with deal risks and forecasting.

Who it suits: Small and mid-size teams that want notes, scheduling and coaching without an enterprise contract.
Price: Startup: $29 per recorder seat a month on monthly billing or $19 billed annually and viewers cost nothing. The Conversation Intelligence and Revenue Intelligence add-ons are $35 per seat a month each or $29 billed annually.
Pick it if: you mainly want meeting notes, scheduling and the CRM update in one tool, with coaching when you need it.

Keep the CRM current

Salesforce Agentforce

Agentforce puts AI agents inside Salesforce. For sales, they rank prospects with intent signals, research each one, draft outreach, answer inbound leads from your CRM data and offer meeting times and update opportunity fields such as Stage and Next Steps from calls and emails, either on their own or as suggestions you approve. Hunter is its outbound sales agent.

Who it suits: Teams already on Salesforce or large enough to need it.
Price: The CRM starts with Starter Suite at $25 per user a month, billed monthly or annually. Agentforce is priced by use, at $2 per conversation or $500 per 100,000 Flex Credits or as an add-on for Sales at $125 per user a month.
Pick it if: you mainly want agents that work on the Salesforce data you already have, with control over what they change.

On a smaller CRM or none yet? AI sales assistants compared covers two that keep a CRM current on their own.

How to choose your stack

Start where deals stall, not where the demos are best.

Nobody to write to: a data tool or a signal tool first. A list of the wrong people makes every later tool look worse.
Lists, but no replies: outreach on the channel your buyers answer on, with messages built from something true about each person.
Replies, but few meetings: faster, better answers and a clear handoff, not more volume.
Meetings, but few wins: meeting notes and coaching, so you learn what your best calls have in common.

Then keep one tool per job, since two tools that both send sequences can end up writing to the same person, check the CRM connection first and give each tool an owner who reads its work weekly. To hand the whole first touch to one agent, compare AI SDR software instead or see the guide to AI sales agents for the kinds and what each costs.

How we picked

Each tool here uses AI for at least one core job, is sold to B2B sales teams and describes its product and plans on its own website. We grouped them by the job they take on and left out products sold as AI SDRs, which bundle several jobs and have their own shortlist. Order inside a group carries no ranking. For each tool we noted what it does without being asked, the channel it works, the team size it suits and how it is priced.

How we checked

Every vendor fact was read on that vendor's own site on 25 Oct 2026: the pricing page first, then the product pages a feature came from. Prices are written as shown, with their billing period and where a site lists no price, the entry says so. FOUND's facts come from our own site and product. These tools were not tested against each other, so no result is claimed for any of them. If a price has moved, write to hello@foundtofind.com.

Apollo: its pricing page, on annual and monthly billing
Warmly: warmly.ai and its pricing page
Instantly: its pricing page, its AI Sales Agent page and its AI Reply Agent page
lemlist: its pricing page
Orum: orum.com and its pricing page
Nooks: nooks.ai and its pricing page
Gong: gong.io and its pricing page
Avoma: its pricing page
Salesforce: its AI sales agents page, Agentforce pricing and Sales Cloud pricing

Questions

What are the best AI sales tools?

The best one is the tool for the job your team finds hardest. For prospect data, Apollo; for website visitors, Warmly; for email at volume, Instantly or lemlist; for LinkedIn, FOUND, which finds people from buying signals, finds their work emails and writes to them on LinkedIn and email; for calls, Orum or Nooks; for meetings, Gong or Avoma; and for agents inside a large CRM, Salesforce's Agentforce.

Which AI sales tools show their prices?

On 25 Oct 2026, Apollo, Instantly, lemlist, Avoma, Warmly and Salesforce showed prices on their own sites, while Gong, Nooks and Orum priced on request. FOUND is $69 a month for two agents, one LinkedIn account, one mailbox and 100 credits.

Is there an AI sales tool for LinkedIn?

Yes. FOUND is built for LinkedIn: it watches buying signals there, keeps only the people who fit your buyer and writes to them from your own account at a human pace, with email from your own mailbox in the same sequence, their work emails found and replies answered, holding each message for your approval in review mode. lemlist's Multichannel plan adds LinkedIn steps to email sequences.

Do I need an AI SDR or separate AI sales tools?

If you want one agent to find people, write to them, follow up and book the meeting, an AI SDR. If your team does most of those jobs well and needs help with one or two, separate tools fit better.

The best AI sales tools in 2026: ten picks, grouped by the job they do