Expandi review: campaigns, safety settings, pricing and who it fits
Expandi runs LinkedIn outreach with email follow-ups from the cloud, through ready campaign types and a drag-and-drop builder. This review covers how it finds people, branches, writes and stays within limits, what a seat costs on each billing period and who it suits, checked on its own site and help center.
On this page 10 sections
Quick answer: Expandi automates LinkedIn outreach from the cloud, with email follow-ups and is made for sales teams, recruiters and lead generation agencies: ready campaign types for invitations, messages, InMail, groups and events, a drag-and-drop builder and a dedicated IP for each account. Business is $99 a month or $79 a month if you pay for a year up front; Agency, aimed at teams of 10 or more seats and at white label, is priced on a call with sales. It fits teams and agencies running many campaigns from lists they build.
Expandi's own FAQ points to two things that set it apart: a broad set of campaign types and the care it takes over account safety. This review looks at both, then at how it writes, what a seat costs and who it fits. We make FOUND, a different kind of LinkedIn tool, so the disclosure comes first.
What Expandi is
Expandi is cloud LinkedIn automation with email follow-ups. You connect a LinkedIn account and choose the country it is used from and Expandi gives it a dedicated IP address in that country; you can bring your own proxy instead. You then build lead lists, assign them to campaigns and let Expandi work through each sequence inside the active times you set.
Campaigns come in ready types, such as Connector, Messenger or Group or as a Builder campaign you lay out yourself. Replies land in an inbox alongside your LinkedIn and Sales Navigator conversations and an MCP in private beta lets an AI assistant build lists and draft campaigns for you to approve.
Expandi at a glance
- Runs
- In the cloud, from a dedicated IP in the country you choose.
- Finds people
- Lead lists from searches, post and poll engagers, groups, events, company followers, a CSV and more.
- Channels
- Invitations, messages, InMail, group message requests, event invites and email.
- AI
- Drafted messages and replies, reply sentiment and an AI Hyper-personalization mode.
- For agencies
- Roles, client reports, shared templates and white label, on Agency.
- Price
- Business $99 a month; $79 a month on annual billing.
Who Expandi is built for
Expandi's home page has a section each for lead generation agencies, sales teams, recruiters and business owners. Its pricing page calls Business better suited to small sales teams and points teams of 10 or more seats or anyone wanting white label, to Agency, which adds roles and permissions, centralized campaign management, reports for clients, template sharing and a dedicated customer success manager. Pricing is per seat and each seat connects one LinkedIn account at a time.
The common thread is volume across several campaigns or several clients, with lists you assemble yourself from LinkedIn's own sources.
How Expandi works
Setup
Once LinkedIn is connected, warm-up starts by default: 5 actions a day, rising by 3 every two days to 21 over about 14 days, after which your own limits take over. You can set a custom warm-up instead and it only advances while a campaign is active. Active times decide the hours and days campaigns run. Sales Navigator is optional; Expandi says it can help build trust in an account and widen its limit ranges.
Finding people
Lead lists come from a LinkedIn, Sales Navigator or Recruiter search URL (the last two need those subscriptions), the people who engaged with a post or a poll, members of a group you belong to, attendees of a public event, followers of a company page you own, People You May Know (up to 1,000 at a time), a CSV with a profile column or a Smartlead campaign. A Lead Qualification list groups people in your account who match your ideal customer, from criteria you include and exclude.
Builder campaigns can also start from Signals, which add people automatically when they view your profile or company page (on a Premium account) or engage with your post. A campaign holds up to 5,000 leads, an account can run 15 campaigns at once and duplicates across campaigns can be blocked.
Sequences
Ready campaign types cover the common jobs: Connector for people outside your network, Mobile Connector for 50 to 100 extra connection requests a week (it needs LinkedIn's two-step verification), Messenger for first-degree connections, Open InMail to open profiles at no credit cost, Group for message requests to fellow group members, Event Invite, Company Follow Invite and Inbound for people who viewed your profile.
The Builder campaign takes up to 50 steps: profile visits and follows, connection requests, follow-up messages, open or paid InMail, email, post likes, endorsements, webhooks, CRM pushes and tags, split by If connected, If open profile and If email exists. Campaign priority puts your limits behind the campaigns that perform best and an A/B test splits one lead list evenly across the campaigns you compare.
AI writing
Expandi's AI starts from a campaign goal in three parts: who you target, what you offer and what you want to happen. From that it drafts campaign messages on the Steps tab, up to 15 a day per account and reply drafts in the inbox, up to 20 a day. Sentiment analysis marks each reply Interested, Maybe or Not interested, on up to five active campaigns per account. The AI features work in English only.
AI Hyper-personalization, a mode in Builder and Inbound campaigns, writes each lead's connection request (under 200 characters), follow-ups and open InMail body from profile and company data, signals such as a profile visit and your own prompt of up to 275 characters. Image and GIF personalization and video through Sendspark, are paid add-ons.
Replies and approvals
The inbox keeps your LinkedIn and Sales Navigator conversations, with campaign emails in the same thread, plus tags, notes, reply templates and filters for interest rating, campaign and CRM status. Campaign emails are view-only there, so you answer them from your mailbox and a reply to one pauses that lead (reply detection needs IMAP access). If Expandi spots a new reply just before a message is due, it does not send that message, so you can answer in person.
Approval works at three levels. Campaign messages are set when you build the campaign and you can preview an AI-written one for any lead. AI reply drafts wait until you press Send, after an edit or a regenerate if you like. Through the MCP, nothing is sent or launched without you: you approve each reply and launch each campaign yourself.
Limits and safety
Each account gets a dedicated IP in its country, the warm-up above and daily limit ranges for connection requests, messages, InMails and event invites that Expandi will not let you exceed. A Safe Preset applies limits its team defines, custom ranges are allowed and the warm-up guide suggests staying within 100 actions a week, in line with LinkedIn's weekly cap on connection requests. Mobile Connector campaigns add 50 to 100 connection requests a week on top.
Integrations
HubSpot, Pipedrive and Salesforce sync contacts and their LinkedIn activity, automatically by trigger or by hand and Smartlead works both as a lead source and as a campaign step. Webhooks fire on campaign events into Zapier, Google Sheets or your own tools and reversed webhooks let an outside tool add a lead to a campaign or pause and resume one. The MCP, in private beta, connects Claude, ChatGPT or any MCP-compatible tool, n8n and Make included.
Expandi pricing
Expandi lists two plans. These are US dollars from Expandi's pricing page on 25 Oct 2026, read with the toggle on monthly and then on annual; the page shows no yearly total and taxes vary by country.
| Plan | Billed monthly | Billed annually | What it includes |
|---|---|---|---|
| Business | $99 a month | $79 a month, paid up front | Dedicated IP, warm-up and limit ranges, unlimited campaigns, multichannel sequences, the If/Action builder, step statistics, tags and notes, templates, duplicate prevention, integrations and a blacklist |
| Agency | Custom, from 10 seats | Custom | Everything in Business, plus roles and permissions, centralized campaign management, client reports, template sharing, a dedicated customer success manager, specialized support and white label |
- Seats: you pay for every seat you hold, connected or not and each connects one LinkedIn account at a time. Added seats are prorated, removed ones end with the billing cycle and more seats bring bigger discounts.
- Add-ons: image and GIF personalization cost extra and video personalization is a paid add-on.
- Before paying: a 7-day trial with every feature and no charge unless you decide to continue.
A year of one Business seat comes to $948 on annual billing against $1,188 paid monthly (our arithmetic).
What Expandi does well
- A campaign type for most LinkedIn jobs. Invitations, first-degree messages, open InMail, group message requests, event and company follow invites and profile viewers.
- Safety is part of setup. A dedicated IP per account, automatic warm-up and limit ranges it will not let you exceed.
- A builder with real branching. Up to 50 steps, mixing LinkedIn actions, email, webhooks and CRM pushes.
- Many LinkedIn sources for lists. Searches, post and poll engagers, groups, events, company followers and Signals.
- Room for agencies. Roles, client reports, shared templates and white label on Agency.
- AI that starts from a goal. Messages, reply drafts and sentiment all work from the campaign goal you set.
What to know before you buy
These are plain facts about how Expandi is built, listed so you can match them to the way you work.
- Lists come from you. Expandi works on the searches, posts, groups, events and files you choose.
- Campaigns have ceilings. 5,000 leads per campaign, 15 active campaigns and 500 campaigns in all per account.
- Seats bill until reduced. Disconnecting a seat from an account does not cancel it; you lower the seat count.
- Some extras cost more. Image, GIF and video personalization are paid add-ons.
- Email replies are answered in your mailbox. The inbox shows campaign emails but cannot reply to them.
- AI has daily allowances. 15 drafted campaign messages and 20 reply drafts a day per account, in English only.
- The MCP is in private beta. Access is by request.
Who should pick Expandi
Pick Expandi if you mainly want
- Many ready campaign types, from Connector to Group and Event Invite.
- A dedicated IP and automatic warm-up for each LinkedIn account.
- A branching builder that mixes LinkedIn steps, email and webhooks.
- Agency workspaces with roles, client reports and white label.
- Smartlead, HubSpot, Pipedrive or Salesforce inside the flow.
Look further if you mainly want
- A list built for you from buying signals, with every person checked against your buyer.
- Software you install, so LinkedIn runs from your own computer.
- Lead data from platforms beyond LinkedIn.
Expandi alternatives, by fit
Each tool below is built around a different need and each linked review was written from that vendor's own pages.
| If you mainly want | Look at |
|---|---|
| People found for you from buying signals and checked against your buyer, then one sequence of LinkedIn steps and emails from your own mailbox, with work emails found for you, every message held for approval, a dedicated residential IP for your account, replies answered and a campaign per signal, for $69 a month | FOUND (ours) |
| Cloud LinkedIn and email sequences for lists you build, with a built-in email finder, priced per user | Dripify |
| Desktop software with your LinkedIn session on your own machine, priced per license by term | Linked Helper |
| Lead data from more than 15 platforms, on plans with no per-user price | PhantomBuster |
FOUND, which we make, is an AI SDR for LinkedIn that starts one step earlier, with who goes on the list. It drafts your buyer from your website if you like, then watches seven kinds of buying signal for the moments that suggest someone needs what you sell: a post about the problem, a reaction to a competitor, a new role, a team being hired, a round just raised. Each candidate is matched against your buyer twice before it becomes a lead and the lead carries the reason. FOUND finds each lead's verified work email and writes the invitation note on a Premium account, each message and each email from that reason, in one sequence from your own LinkedIn and mailbox and holds them in review mode until you approve. Replies from both land in one inbox; when someone replies, everything queued for them stops and the agent can answer and offer your meeting link to anyone interested. Two agents each run their own signals and campaign and Ask turns one sentence into up to 50 companies, with the right person at each and their email. Your LinkedIn account gets its own residential IP in the country you choose and a new account starts at 35 invitations a week, stepping up after clean weeks. FOUND also works from Claude, ChatGPT or any MCP client, with webhooks, a Slack alert on each reply and CSV export. It is $69 a month for two agents, one LinkedIn account, one mailbox and 100 credits and a teammate is $59 a month: see pricing. For most teams, from a founder selling alone to a full sales team, that makes it the stronger pick; Expandi stays the better fit for agency workspaces and white label.
If running many sender accounts is the point, the tools built for that are compared in HeyReach alternatives.
Questions
What is Expandi used for?
Automating LinkedIn outreach, with email follow-ups, from the cloud. You build lead lists from LinkedIn searches, post engagers, groups, events or a CSV and run them through ready campaign types or a builder that branches on what each lead does.
How much does Expandi cost?
Business is $99 a month per seat on monthly billing or $79 a month on annual billing paid up front. Agency, for 10 or more seats or white label, is priced by its sales team and the 7-day trial includes every feature.
Does Expandi need my computer to stay on?
No. Expandi is cloud-based software, so campaigns run without your computer, through a dedicated IP that Expandi assigns to your account in the country you pick.
Do I need Sales Navigator for Expandi?
No, it is optional. Expandi says Sales Navigator can help build trust in your account and widen your limit ranges and you need it for Sales Navigator search lists and paid InMail steps.
Does Expandi work with Claude or ChatGPT?
Yes, through its MCP, in private beta. Claude, ChatGPT or another MCP client can build lead lists, draft campaigns and write reply drafts and nothing is sent or launched until you approve it.
How we checked
We read Expandi's home and pricing pages and the help center articles below on 25 Oct 2026, switching the pricing page between monthly and annual billing. Prices are in US dollars as shown. We did not run campaigns, so this review claims no acceptance or reply rate. For FOUND we used our own site and product. If something here has changed, write to hello@foundtofind.com and we will correct it and move the date at the top.
- Expandi: expandi.io and its pricing page
- Accounts: seats, IP address and proxy, warm-up, daily limits
- Lists and campaigns: lead list options, campaign types, campaign limits, Builder campaign, how the builder works, A/B testing
- AI and replies: AI Analyzer, AI Hyper-personalization, the inbox, campaign tabs
- Integrations: CRM integrations, reversed webhooks, the MCP